The symbol of the entire identity & brand
Efficiency and productivity enhancements are central to the value HighRadius provides to its customers. Customer satisfaction is enhanced by more accuracy in the way invoices, collections, and deductions are handled.
The name Radius relates to accuracy and consistency - a straight line extending from the center of a circle to the circumference. We know that radius is same throughout the circle which means it is consistent and accurate.
The name radius in the logo is preceded by ‘High’ meaning Accuracy and Consistency at its peak.
The three colours in the logo Orange, Blue and Green corresponds to the three product categories SAP, OnDemand solutions and Payments respectively.
I initiated my work on design thought with a basic research on its competitors' logos. Based on the competitors' logo designs, I concluded that having a tricolour circular design is a good option.
A snippet of a quick logo design sketch of my proposed idea
A simple Mind Map that showed the path I took ultimately lead me to the final design
Dual Purpose Treatment
With respect to the usage of logos on dark and light background, two versions were created.
1. Color: This version looked appropriate on white and black/light grey background.
2. Monochromatic (White): This colour looked appropriate on every colour except lighter shaded background.
Using the logos