Design & Branding
No Tax Cuts
Richard Luigi Di Natale is an Australian Senator and leader of the Australian Greens and was looking for a creative that depicts how tax cut would effect public essential services.
The objective behind creating this animation which is around one minute, is to grasp the audience reaction in a shortest possible time.
Storyboarding and pitches to the story development
Illustrations and Iconography
Once the storyboard was complete, the visual elements were designed using photoshop, illustrator and Flash and compiled the final movie with suitable audio piece as background core.
The style chosen to design this was 2D Motion graphics. This is primarily characterised for being engaging and straightforward.